Impressions

Botanicals in the Bedroom

Botanicals in the Bedroom

Throughout history, countless spices and herbs have been touted as love potions, placed under pillowcases and swallowed as tinctures to attract romance. While the efficacy of these natural aphrodisiacs has been debated for centuries, more and more scientific studies have proven the power of plants to boost libido.

Here are the botanicals we turn to in the bedroom:

Ashwagandha (Withania somnifera) There’s nothing sexy about stress. That’s why we love ashwagandha, a powerful adaptogenic plant that regulates cortisol levels, keeping stress and fatigue at bay. In fact, the word ashwagandha in Sanskrit loosely means “the smell and strength of a horse.” While the smell is rather literal, the strength winkingly refers to the plant’s aphrodisiac qualities.

 

Basil (Ocimum basilicum) Researchers aren’t quite sure what makes basil such a pleasurable plant, but we’re thinking its naturally heady, sensuous scent has something to do with it. A common botanical in aromatherapy, sweet basil has the power to stimulate and uplift the senses, making it a perfect food for getting in the mood.

 

Cacao (Theobroma cacao) You can thank cacao for the tradition of gifting your lover heart-shaped bonbons come February 14th. Used in the production of chocolate, cacao is rich in anandamide, otherwise known as the bliss chemical. While its feel-good effects are diminished in the roasting process, raw cacao is downright titillating.

 

Coriander (Coriandrum sativum) During the Medieval and Renaissance periods, coriander seeds were often added to wine to increase desire and stimulate passion. The plant is famous for its mention in Arabian Nights, where it was used to cure a merchant of impotence.

 

Ginseng (Panax ginseng) One of the most powerful natural aphrodisiacs, ginseng has long been held up in traditional Chinese medical practices for its ability to enhance sexual behavior. In addition to upping desire, it’s purported to support reproductive capabilities and treat sexual dysfunction.

 

Reishi Mushroom (Ganoderma lucidum) Like ashwagandha, Reishi mushroom is a potent adaptogen that works wonders in mellowing the mind. The magic mushroom increases fertility and overall sexual performance, even supporting the kidney and urinary function, which in Chinese medicine are believed to be the homes of one’s sexual power.

 

Dry January Is a State of Mind

Dry January Is a State of Mind

It’s February. Which, if you’ve been keeping track, means that Dry January – the month of mocktails – is long gone. But unlike the lofty resolutions that we’re happy to leave behind, low- to no-proof cocktails are here to stay.

Dry January has existed in some form or another for nearly a century, when the Finnish government launched a “Sober January” campaign in the ‘40s as part of the war effort. After that, the years came and went. Drinks were drunk. And then, some time in the late aughts, the movement reemerged, this time as a way to make up for the excessive imbibing of the holiday season and start the new year off right after the last drop of the New Year’s champagne was drunk.

In 2014, the British nonprofit Alcohol Concern officially trademarked the term “Dry January.” The name and concept stuck, and today millions of people around the world pledge to stay sober for the first month of the year.

This past January felt different, though. Of course it did.

In a Nielson poll from this year, 13% of American respondents said they were skipping the spirits this January. Unsurprisingly, the number is up from last year, following the trend of the growing sober and sober curious movement. But it’s more than that. While in years past Dry January has served as a time to undo all the eggnog from the month prior, this year it’s an answer to nearly 10 months of over-imbibing and overindulging at home.

We’ve been drinking a lot. Our nightly cocktail has served not only as an escape, but as a ritual, a celebration, a way to demarcate day and night. We order to-go cocktails when we’re craving community, we drink glasses of Pinot when it’s isolation and introspection that we seek. The close of our laptops at 5pm is accompanied by the now very familiar crack of a can.

For many of us, Dry January this year gently pushed us to call into question and reevaluate our relationship with drinking. It spurred us to check in on ourselves – really – by asking questions like, How does my body feel? My mind? Am I taking care of myself? How do I find moments of peace, calm, and even pleasure?

That’s all to say, we’re not not drinking necessarily, but maybe just drinking a little less alcohol, a little less often, and a little more thoughtfully. That means cleaner cocktails, zero-proof spirits, and low-abv alternatives to our typical boozy fare.

We’re making Dry January not just a month, but a state of mind.

Our Guide to a Soothing Soak

Our Guide to a Soothing Soak

The beauty of a bath is greater than the sum of its parts. Sure, there’s water. You’re naked. The lights are dimmed. But beyond the logistical elements that accompany tub time, a long soak can be truly transformative if done right. Here are our tips to give your body and brain the rest they need, all with the help of a little warm water.

1. Use salts.

Bubbles are fun, but they also strip the skin of much-needed moisture. Instead, use some bath salts. The benefits of swirling a handful of salts in your bath are threefold: rich in therapeutic minerals, natural sea and Epsom salts relieve tension, relax muscles, and gently exfoliate. Meanwhile, nourishing oils like sweet almond and apricot kernel help quench the skin, while soothing essential oils of eucalyptus and amber create a mind-mellowing environment.

2. Light a candle.

You know what’s not part of the bath time vibe? Fluorescent lights. Turn them off and instead strike a match on your favorite candle, letting the slow flicker of candlelight lull you into a meditative state. Pick a scent that suits the mood – notes of lavender, chamomile, and palo santo can help you relax, while brighter botanicals like grapefruit and vetiver can stimulate your senses.

3. Turn on the tunes.

Or a podcast. Or an audiobook. Or your go-to meditation app. Whatever rhythmic voice sets you into a slower pace and helps you disconnect from the world beyond your bathroom door is fine by us. Maybe skip the true crime podcast, though.

3. Drink up.

Last but not least, offset your steamy soak with an ice-cold drink. Pour yourself a Riverine and Tonic for ultimate herbal refreshment minus the booze, or keep it classic with a Spanish G&T, a Gin and Tonic adorned with a bevy of garnishes, like rosemary, grapefruit, and mint.

The Art of Forest Bathing

The Art of Forest Bathing

Getting out into the great outdoors does our brains and bodies a lot of good. The sights, smells, and sounds that accompany a trek through the woods have the ability to ease stress, clear the mind, and release feel-good endorphins. That much we know. But what is it about time spent amidst the trees that soothes the soul?

The Japanese have a term for it: shinrin-yoku, or forest bathing. The term essentially means to take in the forest atmosphere through your senses. It arose in the 1980s as an answer to the tech burnout culture that was just beginning thanks to the advent of the personal computer. By the ‘90s, Japanese researchers were conducting studies into the science behind this form of ecotherapy.

Their findings elucidated a lot of the hunches we already had about the power of plants to heal, and included these three main health benefits:

1.  Bathing boosts our immune system.

Beyond providing a soothing smell, coniferous trees like cedars, spruces, and firs release phytoncides, airborne oils that, when breathed in, increase activity of virus-fighting white blood cells.

2.  Tree time reduces stress.

The power of plants runs so deep that even looking at a photo of trees has some mind-mellowing effects. But actually getting out there in the green can help lower stress-inducing hormones like cortisol and adrenaline even more.

3.  Immerse in the forest to focus up.

Giving our eyes a break from our screens and instead taking a gander at some good old fashioned flora can help give the cognitive portion of our brains a much-needed breather and cut down on attention fatigue.

Moral of the story: the practice of forest bathing is an important, potent salve. That said, some of its benefits can still be achieved within the confines of your apartment (we’re looking at you, house plants).

Our latest Forest Bath Salts allow you to soak in the forest from your tub, for moments when the mountains are calling, but you actually can’t go.

Meet Nicholas Culpeper, The Bad Boy of Botany

Meet Nicholas Culpeper, The Bad Boy of Botany

We spend a lot of time thinking about plants. And while our list of go-to sources on the subject runs long, Culpeper’s Complete Herbal – a botanical index dating back to 1643 – remains our most frequently-visited resource. Despite being published nearly 400 years ago, the encyclopedic guide to botanicals is a treasure trove of trusted herbal wisdom.

The names of the entries alone, from Bastard Rhubarb to Field Mouse Ear Scorpion Grass, should be enough to pique your interest, but on the off chance they’re not, we decided to do a little digging into the man behind the plants: the bad boy of botany himself, Nicholas Culpeper.

Born in 1616, Nicholas Culpeper was an English botanist and astrologer who paired plants with planetary influences to treat his patients. As a child, he loved his grandfather’s collection of clocks, which spurred a deep interest in astrology and time. Through his youth and young adulthood, he obsessively read medical texts from his grandfather’s library and spent hours in the fields and forests of the English countryside cataloguing countless herbs with the intent of garnering enough knowledge to publish his findings.

Culpeper worked as an apprentice for an apothecary for seven years before getting married in 1640 to Alice Field, the heiress of an affluent grain merchant. Their courtship allowed Culpeper to establish his own pharmacy in Spitalfields, London at a time when medical facilities were sparse and faltering.

An unabashed skeptic, Culpeper constantly questioned traditional medicine, calling for a return to pharmaceuticals’ herbal origins. He vehemently shunned the medical practices of the time, once saying,

"This not being pleasing, and less profitable to me, I consulted with my two brothers, Dr. Reason and Dr. Experience, and took a voyage to visit my mother Nature, by whose advice, together with the help of Dr. Diligence, I at last obtained my desire; and, being warned by Mr. Honesty, a stranger in our days, to publish it to the world, I have done it."

He argued that “no man deserved to starve to pay an insulting, insolent physician,” and so Culpeper offered his medical services gratis.

Unlike other contemporary physicians who resisted visiting patients in person, instead relying on urine samples to diagnose and treat illness, Culpeper saw as many as 40 patients in a single morning. To him, “as much piss as the Thames might hold” was not enough to effectively identify symptoms and treat his patients with the attention and care required.

Culpeper’s herbal remedies included many botanicals, including anemone to treat leprosy, bedstraw to act as an aphrodisiac, and burdock to soothe tooth pain. Other, less esoteric ingredients were used as well – chamomile, juniper, parsley being just a few among hundreds of other botanicals.

While time has taught us that some of Culpeper’s methods – like, say, prescribing walnuts to treat neurological ailments simply because they look like miniature brains – may not be the most effective, we still believe fully in the power of plants to transform the humdum rituals of modern life. We think that’s something Culpeper could get behind, too.

How I Get Undone: Morgan McLachlan

How I Get Undone: Morgan McLachlan

We are constantly bombarded with productivity hacks – tips and tricks on how to cross everything off our to-do lists while also being a person/partner/colleague/parent. Here at AMASS, though, we are far more interested in how people get undone. We want to know the nightly rituals that happen after 5PM, from the cocktails drunk to the books read. To us, it’s those small moments behind the scenes that really count, because in them lies a glimpse into who we want to be.

This time around, we chatted with AMASS Co-Founder and Master Distiller Morgan McLachlan about the ways she copes with her busy work schedule while balancing motherhood (and how she carves out time for nature in between).

Between being a new mom and building a botanics brand, you’re busier than ever. How are you coping with your packed schedule?

I think I’m doing very well, considering the circumstances. I’m definitely experiencing a special type of exhaustion, but I haven’t had a typical COVID experience in that I’ve been busier than ever before. Some things get sacrificed, mostly personal time, but it’s okay. As my grandfather says, if you want to get something done, give it to a busy person.

What are the rituals you practice to take care of yourself?

Between being a new mom and working full time, I don’t exactly have a lot of bandwidth for some of the old ways that I used to care for myself, and I do work in the evenings after my baby goes to sleep. By great providence, however, a lot of my favorite simple self-care rituals could be categorized as work, and vice versa. I’m fortunate that the product categories we are working in are conducive to “getting undone.” Anytime I develop a product, I try to experience a good expanse of products that are in the market in that particular category, as well as road-testing products and concoctions that I have in development. To me, experiencing and analyzing both personal care products, and also food and beverage, is an act of mindfulness. What do I like about this product? What don’t I like about this product? What feeling or memory does this fragrance evoke? Understanding the more impalpable qualities of sensory attributes is a decided act of mindfulness. Lately, in the name of product development duties, I’ve been taking a lot of baths! I feel like my natural habitat is a hot tub. And to kill two birds with one stone, I’ve been “testing” beverage products, while I’m in the bath. That is sort of my peak relaxation experience, or at least it has been in the last year. 

These days, I’m typically doing more focused research. I’ll be reading books that are tangentially related to what we’re working on. Recently, I read a beautiful autobiography by Jean-Claude Ellena, the famed perfumer at Hermès. There’s another really great book called The Way We Lived, which is a first person aural account from the indigenous people of California about what life was like, from pre-colonization through colonization to now. That’s been a really interesting book for me, since I have an interest in indigenous plants. Generally speaking, I do a lot of my tangential research, which I really adore, in the evenings when I can sit down and focus and I’m not distracted by Slack or the baby or meetings. 

Before I fall asleep, I do a little meditation that’s a combination of different styles of meditation that I developed for myself. I’ve been doing it for about 20 years now. It’s a personal thing, but it centers and grounds me. I usually fall asleep during it because I’m so exhausted [laughs]. I’m also a big fan of adaptogens, so I sometimes use a combination of light relaxing herbs to go to sleep: lately it has been a combination of passion flower, l-theanine derived from green tea, and ashwagandha. It’s not exciting, but it’s what my evenings look like. It’s all just in a condensed amount of time, because I have a yelling, screaming baby. 

How are you finding connection in the midst of this period of isolation?

Because I’m both working and taking care of [my son] Arthur, I have less than an hour to myself every day. I find that lately I have only had time to connect to my immediate family. In the evenings, my partner comes home, and I love watching him and Arthur play together. It’s sort of our only time together as a family, so that’s really nice. I love bedtime with Arthur – playing with him in the evening is really special. It’s crazy having a kid, but they teach you how to be present. 

To be honest, thank goodness for FaceTime. I’ll try to FaceTime with my family as much as possible, but I will say with my limited bandwidth I’ve been a bad friend. There’s a lot of friends that I just haven’t been able to have the usual connection with, because I’ve been so busy with work and the baby. My hope is that soon I will have a little more time to connect with my friends, which obviously I used to do a lot more in the evenings. But it’s kind of been like triage. I FaceTime my grandparents, and obviously I FaceTime Arthur’s grandparents because they’re crazy about him. I text a bit with friends. But I can’t be hard on myself – I’m doing my best with everything. 

What restorative role does nature play in your life?

Nature is the most important thing to me, and it’s where I feel most at peace and comfortable. The great thing about LA is you can get out into nature and immerse yourself in all sorts of different microclimates (depending on which direction you go) pretty easily.  We haven’t been able to do that too much lately, but I’m lucky in that I live in this area within the city that has its own really incredible little microclimate. The property I live on has tons of trees, and I can at least get outside and hang out in the trees and look at the stars every night. 

It’s Sunday night and you’re vegging on the couch–what are you drinking? Reading?

It’s funny, in normal circumstances I would probably have a martini or a glass of Gamay, but my alcohol tolerance is still very low from not drinking during my pregnancy, so I might just have a glass of something in the beverage category that I am working on. Lately that is hard seltzer, since I am currently working on hard seltzer formulas. I really love aperitivos, so I might have a spritz or something like that in the summer months. 

My mother was a nonfiction and a literary editor, so whether it is by nature or nurture, I’m a voracious reader, but I just haven’t had the time to read much fiction lately, which I mourn. I actually think reading fiction is more important to developing intelligence and neural pathways than reading anything else, or even studying anything. I really think reading fiction is the best thing you can do for your heart and for your brain.

Want to learn more about Morgan? Read her full feature here.

How to Repurpose Your AMASS Bottles

How to Repurpose Your AMASS Bottles

Sustainability was our top priority when designing our spirits bottles. We sought to build beautiful vessels that honored the natural botanicals inside of them, being both of the earth and for the earth. Our bespoke glass bottles were coated with organic inks by a decorator in Arques, France in order to improve their recyclability, so you can dispose of the packaging thoughtfully.

While our bottles are 100% recyclable, they’re also designed to be upcycled. The matte black and grey finishes and quality materials lend themselves to decorating the corners of your home, from the kitchen to the bedroom. Just remove the label with some good old fashioned soap and hot water, or leave it au natural with the label intact if that’s more your style.

Olive Oil Bottle — Our opaque vessels are perfect for housing grocery store olive oils and vinegars, as the UV-protected glass keeps out harsh rays that can break down oil over time. Plus, they’re sleek enough to keep on your kitchen countertops.

Bud Vase — Beautiful buds are the natural foil to our clean, minimal packaging. We love the look of lavender in our grey vodka bottles for a serene color story, while earthier blooms like eucalyptus contrast nicely against the cool black finish of our gin.

Candle Holder — Perch classic white candlesticks in the mouth of our bottles for an instantly dramatic tablescape. As the candle burns, hot wax will drip onto the bottle, giving a moody feel that makes for a spooky yet sophisticated centerpiece

How do you reuse your AMASS bottles? Tag us @amass.botanics so we can share your AMASSterpieces.

Small Footprint, High Design

Small Footprint, High Design

Architecture is at odds with nature. Condominiums are built in the ashes of meadows, parking lots on the beds of forests. To design is to undo. To build is to take away. And so treetops are phased out in favor of sharp lines and concrete.

But within that rigid dichotomy, there are architects and designers striving to bridge the divide between the natural and the man-made. They seek out innovative solutions to incorporate a site’s landscape into the final design; boulders exist in internal spaces, trees are rooted in courtyards, medieval moats are made modern. The natural and artificial commingle and are made better for it.

While many modern-day architects use organic materials and glean inspiration from native structures, the following designers and firms create strictly with the intent to preserve. In this new sustainable mode of design, cliffsides are not obliterated, but carved to fit a space for something human.

Peter Zumthor

Take a look at the exterior of a Peter Zumthor building and prepare to be unimpressed. The Swiss architect’s work is notoriously spare, devoid of the flashiness we’ve come to expect from architecture bigwigs like Frank Gehry and Norman Foster. There are no elaborate skyscrapers or sculptural amphitheaters. But inside Zumthor’s buildings, entire worlds unfold.

Built in 1996, Zumthor’s Therme Vals is a hotel and spa situated over the only thermal springs in the Graubünden Canton in Switzerland. Like most Zumthor works, the exterior is stark, utilizing harsh grey stone to mirror the cold landscape of the Swiss countryside.

In conceptualizing the spa, Zumthor’s initial idea was to build a structure that mirrored the form of a cave or quarry, marrying the site’s Valser Quarzite slabs and water into a space designed for guests to luxuriate.

“Mountain, stone, water – building in the stone, building with the stone, into the mountain, building out of the mountain, being inside the mountain – how can the implications and the sensuality of the association of these words be interpreted, architecturally?”


— Peter Zumthor

The result is a space revered for participating so seamlessly in the transcendental experience of a hot spring. In Zumthor’s world, senses are heightened: the sound of bubbling water, the touch of hot stones, the dramatic contrast of darkness and light at every turn. It’s a space that very much is what it is – one governed by element and ritual.

Peruse Zumthor’s body of work and you’ll notice this is not incidental – he has a thing for site-specific materiality. Perhaps his most famous work, Bruder Klaus Chapel in the rural countryside of Germany, utilizes natural elements of tree trunks and frozen molten lead to honor the patron saint Bruder Klaus. Tree trunks were bundled to form a wigwam and the interior wood was ignited to create a hollow space. The inside of the chapel shows residual texture and lingering char, pulling the gaze up to the open roof peering out at the night stars.

It is a fitting feature for a chapel, utilizing simple features to point us to a godly sky. It’s also classic Zumthor; a minimalist, naturalistic structure that is utterly uncompromising. From the wigwam formwork to the ignited interior, the construction of Bruder Klaus seems to follow Zumthor’s every farfetched whim. While this unflinching vision can make him somewhat of a controversial figure (Zumthor’s recent LACMA proposal landed him in hot water for being both outrageously expensive and reducing the gallery square footage), it’s also what makes him and his work so widely lauded.

Olson Kundig

Based in Seattle, Olson Kundig is a contemporary design firm whose work “expands the context of built and natural landscapes.” It’s a line taken straight from their website, and if it were any other firm, you could probably discard it as empty corporate-speak. But for Olson Kundig, it rings sincere.

When founding partner Jim Olson was 18, he bought a plot of land on Puget Sound amidst the towering forest and built a 200 square foot bunkhouse. That was in 1959. In the over 60 years between then and now, the cabin has undergone numerous remodels, each working with and around the surrounding trees. Three mature firs grow through openings in the deck, with one exiting through an opening in the roof. In this way, the interior blends seamlessly into the outdoors.

“Our homes and cities are as much a part of nature as birds’ nests and beehives. Our role as architects is to fit human life into the world in an intelligent and meaningful way.”


— Jim Olson

While Olson Kundig produces cultural and commercial buildings, they are best known for their exquisite residential homes. A personal favorite is the Costa Rica Treehouse, an open-air surfer hut built entirely of locally harvested teak. Inspired by the jungle, the structure engages with its surroundings at every level: “the ground floor opens to the forest floor, the middle level is nestled within the trees, and the top level rises above the tree canopy.”

The owners of the treehouse are avid environmentalists, and their commitment to sustainability reverberates throughout the home. A rainwater collection system, thoughtful shading, and a 3.5-kW photovoltaic array make the house’s environmental footprint even lighter. These features don’t exist simply to better the Earth, however. Each and every design choice is also made with human experience in mind.

“Architecture not only provides shelter but also enhances the human experience. It creates pleasure, provides meaning, and inspires. Buildings are an extension of our dreams and aspirations, being both about us and for us.”


— Jim Olson

This philosophy is central to Olson Kundig’s mission: a humanistic approach to sustainable design. Their buildings are extensions of the outdoors, connecting people to nature and serving as daily reminders that we are one with our environment, even when we’re in our own domestic cocoons.

Hariri & Hariri

Iranian-born sisters Gisue Hariri and Mojgan Hariri are known for imbuing each of their projects with a sense of “sensual modernism.” It’s a philosophy they picked up back when they were architecture students at Cornell in the ‘70s, and it’s one that’s served as a guiding light as they’ve designed everything from jewelry collections (for Swarovski) to architectural renderings (for an exhibit at the Guggenheim).

The Hariri sisters believe in architecture that awakens the senses, in taking natural elements and transforming them into a conduit for pleasure. They perhaps do this best with Jewels of Salzburg, a development that is less a development than it is a microcosm of the Austrian city itself.

Recipient of the American Architecture Award in 2015, the striking housing development is inspired by the natural elements of Salzburg. A small waterway cuts through the center of the miniature city, mimicking the Salzach River, while a rock face towers over the structure just as the defining mountains loom over Salzburg. The shrunken city offers more than just novelty, though.

The creek that cuts through the site acts as a natural boundary and guide, inviting the public through the space in a meditative journey. Water travels from the highest elevation of the site through a small waterfall, which serves as a collector of melting snow, icicles, and rock. From this pedestrian path, the splendor of the forest and rock face can be taken in.

And the buildings themselves? They simulate the rock formation, chiseled rocks stacked one on top of each other in a seemingly random fashion, just as they would sit on a quarry site.

“The buildings we have proposed here are set back from the rock-face. They hover over their bases just enough to create a tension from where one could almost reach out and touch the rock.”


— Hariri & Hariri

The resulting domiciliary maze is one that is in conversation with its surrounding landscape. Buildings bend to jutting rock formations, the creek winds its way around courtyards and terraces. It’s poetry, materialized. And while this structure is an indication of the Hariri’s own principles and design philosophies, it’s also an indication of where architecture is heading.

Gone are the days of architecture for architecture’s sake. In an age where forests are regularly being set ablaze and our planet is in shambles thanks to blatant denial and inaction from government officials and the continuous burning of fossil fuels, it’s not enough to simply design around nature. Instead, designers must ask themselves: how do we preserve what we already have? What steps must we take to remain connected to the nature that surrounds us? Where, and how, do we choose to build? And who will take us into this new tomorrow?

These architects may have some of the answers.

Meet Master Distiller Morgan McLachlan

Meet Master Distiller Morgan McLachlan

Morgan McLachlan grew up on the side of a mountain in Vancouver, a place so beautiful that when she visited Yosemite for the first time years ago she thought to herself, “Oh, this is just like where I grew up.” She spent most of her days under her grandparents’ watch, playing and hiking in the forest, forging what would become a lifelong relationship with plants.

It’s a childhood straight from the storybooks, and one that makes perfect sense once you know where Morgan is now: distilling spirits from botanicals growing in her Echo Park backyard here in Los Angeles. The most striking of the plants growing in her yard? The California Bay Leaf, a plant more commonly found in Northern California that somehow made its way down the coast, into Morgan’s backyard, and eventually into a bottle of AMASS Dry Gin.

Before she got her start as a distiller, Morgan followed in her father’s footsteps working in the film and television industry as a camera operator. At just 17-years-old, Morgan was the youngest person at the time working in IATSE, the International Alliance of Theatrical Stage Employees, and one of the only women. “It’s always interesting talking about gender issues if you just get into it by the numbers,” she says. “In IATSE, when I was in the union, it was five percent women.”

When she left the movie biz a decade later to pursue a career in distilling, she found herself yet again in the minority, although this time on her own terms. In 2012, Morgan co-founded The Spirit Guild, a DTLA-based distillery that specializes in making a variety of spirits from California’s diverse flora. Since founding the distillery, Morgan has helped build seven beverage brands, establishing herself as one of the leading independent distillers and, once again, one of the only women.

On why more women aren’t distillers, Morgan theorizes that most women are probably too intelligent for the job. “You’re basically a janitor,” she explains, citing the hours of cleaning and back-breaking labor as one of the reasons the industry has remained so male-dominated.

Morgan, though, is an exception to her own theory, proving that women–even and perhaps especially intelligent women–have a place in distilling. Growing up in British Columbia, Morgan knew what every plant was–which ones were poisonous, which were edible, the conditions they grew best in. So when she moved to Los Angeles over a decade ago, she sought to learn as much as she could about Southern California flora, striving to become a resident expert on the region’s lush terroir.

Morgan’s partner at the time came from an old California ranching family dating back to the 1860s, and Morgan’s knowledge of the area’s agriculture blossomed from that tie. She started experimenting with various botanicals, including citrus, something she thought couldn’t be distilled because she had never seen it done before. She went on to distill the first gin and vodka from clementines, an innovation that came from the simple question: “What would a spirit distilled in Southern California be made from?”

Unlike other distillers that prioritize experimentation above all else, Morgan knows that innovation can only follow knowledge. Distilling, much like filmmaking, relies heavily on craft, a now overused descriptor in the alcohol world that nonetheless remains the most precise, as it encompasses both technical skill and artistry. Morgan elucidates on the matter,

“You can be a really good technical distiller where the spirits you’re making are missing a certain je ne sais quoi. And then you can be a very artistic distiller, but if you don’t know the techniques or the traditions… you can make a very sloppy product… It’s sort of like art. You learn how to draw and then from there, once you know the aesthetic rules, if you break the rules you’re breaking them intentionally.”

Morgan certainly knows how to break the rules–she’s been doing it since she first started working in movies at 17. But she also understands that distilling tradition is rooted in historical context. Take bourbon, for example. Back in 1938, the Coopers Union Lobby prohibited the reusing of barrels in the production of bourbon in an effort to create jobs and spur the lagging timber industry. Now, nearly a century after the law was first put in place, we’ve become accustomed to the taste of New American, charred oak barrel bourbon. To discard the rules surrounding the production of bourbon would be to disrupt the unique, now-expected flavor of the liquor.

Trace back to the origins of most modern spirits and you’ll find a similar trajectory. What we eat and drink are reflective of the times before us, but also the times we live in now. And in order to be a thoughtful distiller, it’s important to understand the symbiotic relationship between what we make and who we are, not as individuals but as a collective.

Morgan is deeply concerned with this relationship, as is evidenced by her near encyclopedic knowledge on the history of distilling. And luckily for her, the times we live in now are a beautiful place to be on the spirits front. We’ve entered into an era of thoughtful consumption, with consumers caring deeply about what they’re putting into their bodies. The decentralization of distilling away from large industrial practices has freed makers from rigid spirits categories and allowed for unprecedented creativity and innovation. Our drinking traditions are evolving with our culture and taking us to places no one has thought to go before. The lines between non-alcoholic, low-alc, and traditional spirits are being blurred, giving consumers of all kinds an opportunity to connect.

That ability to connect over food and drink is what entices Morgan most. She tells me, “My family is Scottish, so we’re lucky if we get black pepper on our roast beef, maybe some horseradish [laughs]. If you look at the history of the spice trade, spices and botanicals were really the first thing people knew of other cultures. I think in general, food and beverage is a calling card of culture and is something everyone can appreciate and connect over.”

AMASS–a word that simply means “to gather”–celebrates the power drink has to bring people of all walks of life together. Here in Los Angeles, a multicultural city with a recently booming food and beverage scene, this rings especially true. So much of AMASS Dry Gin, AMASS’s premiere product and Morgan’s personal brainchild, is inspired by the natural terroir and diverse cultural landscape of LA. The city is felt in the spirit’s indigineous botanicals like California Bay and Cascara Sagrada, as well as in the worldy, vibrant flavors of hibiscus and cardamom. It’s not difficult to see the influence of place–it’s also not difficult to see the influence of Morgan.

Morgan never thought she’d become a distiller, nor did she ever think she’d live in Los Angeles. She tells me that on one trip to LA in her 20s, she met with a corporate psychic at 21st Century Fox, where her step-mother worked at the time. It was the early 2000s, and Morgan had big plans to move to Berlin and play in an art-rock band (on the keyboard, naturally), to which the psychic told her, “Oh honey, you’re not moving to Berlin. You’re moving to Los Angeles.” Morgan quickly disregarded the prediction: “I thought, well that’s funny, because I hate Los Angeles.” Within a few years, she was living here, sleeping on a friend’s couch, and attending parties in the Hills.  It’s a classic story of “little did she know…”, but I’d argue that it’s more than that–it’s a story of Morgan and her ongoing capacity to change, like a snake in the habit of shedding skins.

Since co-founding AMASS with CEO Mark Thomas Lynn in 2018, Morgan’s role has shifted several times over. Now AMASS’s Chief Product Officer and Master Distiller, Morgan is still in the business of distilling and developing spirits, but she now oversees larger business operations as well. It’s not an entirely new realm for her to inhabit–she learned the ins and outs of how to run a business when she first founded the Spirit Guild nearly a decade ago. Outside of the office, Morgan’s life is similarly in flux–she is expecting her first child this spring, to which she says,

“I don’t know what you’re supposed to do when you’re pregnant, but I’m just going to keep working.”

When I ask her about the new direction her life and career are taking, she responds earnestly, “I’m just really excited to do everything all the time.” And that’s the truth of it. It’s not that Morgan is striving to be the best–she knows better than to strive for such empty aspirations. Rather, it’s that she wants to be the most thoughtful distiller she can be.

Distilling, at its core, is about taking simple ingredients–herbs, spices, fruit–and transforming them into a conduit for the senses. And if there’s anyone well-suited for that job, it’s Morgan. She’s read all the books. She’s learned the hard lessons. And perhaps most importantly, she delights in creating quotidian pleasures through drink. It’s a passion that does not seem to be fading, even as AMASS continues to evolve. Morgan is currently in the process of developing an aperitivo, the brand’s first foray into the low-alc space. More products–including, eventually, a non-alcoholic one, as well as a line of botanic hand washes and lotions–are set to follow. Such tremendous change could overwhelm some, but Morgan remains nonplussed. In fact, it seems that this ongoing change is what excites her most, as in it lies the possibility to transform the way we connect.

Photos by Cara Robbins

Finding Ritual In The Age of Corona

Finding Ritual In The Age of Corona

We’re several weeks into quarantine, which means my supply of clean sweatpants is running low, tensions between family members are running high, and I’ve been drinking… a lot. I’m not the only one–in a New York Times article published last week, it was reported that Drizly, an alcohol-delivery service, has had its sales increase by 50 percent since news of COVID-19 began to spread.

I’ve seen similar trends within my immediate social circle–on a FaceTime call with a friend last week, we commiserated over our newfound lifestyle, with meal and drink time acting as an anchor for the otherwise mindless passing of days. I flipped the camera to display my ever-diminishing array of booze, an assortment of wine and liquor that had begun to overtake my rather large dining room table. An even more dismal sight was to be found in my recycling bin, which overfloweth with discarded bottles of pinot.

Pre-quarantine, I was maxxing out at 2–3 drinks per week–a glass of wine with dinner here, an after-work cocktail with a friend there. But about a week into work-from-home life, the ratio of days passed to drinks drank was inching closer to 1:1. It’s not that I was drinking as a way to dull the senses–although, yes, if there was ever a time to crave distraction, now was it. More than that though, I was reaching for a glass as a way to mark the hazy line between afternoon and night, work and play, weekday and weekend.

It’s something we do habitually–after hard days and in celebration of good ones, we drink to commemorate and signify a moment. It’s why happy hours exist, after all (which you can read more about here). If you want to and are able to, pouring a drink is not the worst way to maintain some semblance of normalcy during an unprecedented global pandemic. But there are other rituals to practice to stay sane (and safe) that don’t involve another trip to the liquor store…

1. Set the light

When you’re sitting in the same room day in and day out, mood lighting matters. Open up your blinds during the day and burn candles at night to keep the distinction between on and off crystal clear.

2. Put a pot on to boil

Whether you’re making pasta or a cup of tea, there is something about the gentle simmer and eventual bubbling of a pot of water that has the power to soothe. It’s a ritual I’ve found myself retreating to on days when it’s comfort I’m craving most.

3. Play some tunes

Instead of pouring a glass at the end of the day, put on a record or strum on a guitar. The effect is similar so long as you opt for smooth and easy music.

4. Read poetry aloud

When spoken, a poem can feel something like a prayer. Read to yourself, read to someone you love–read because the news is loud and the rest of the world feels a little too quiet right now.

5. Stretch, breathe

Get back in your body by touching your toes. It’s simple, but taking the time to slow down your breath and stretch your limbs can transport you to a calmer place.

6. Preserve your perishables

Make an afternoon out of pickling veggies and sauerkraut. It’s a meditative practice that’s good for salvaging any farmer’s market treasures you have hanging out in your crisper drawer.

7. Take sunset walks

With social distancing in mind, take walks down the side streets you don’t typically trek at the end of the workday.

8. Bubble a bath

Baths are the perfect way to escape–from your screens, from your roommate, from the messy corners of your home. Low light and soft sounds are key here.

9. Mindlessly play

Whether it’s watching Youtube videos or going deep into an Animal Crossing rabbit hole, give yourself permission to delight in the mindless pleasures you typically chide yourself for. In a time where so much of our headspace is being taken up by worry, granting yourself simple comforts is an essential practice.

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