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How to Host Friendsgiving

How to Host Friendsgiving

Friendsgiving is a special precursor to Thanksgiving, where the drinks flow for hours and food is in excess. Old or new, friends gather around the table to share a night of full bellies and laughter. No matter what’s on the table this year, follow AMASS’s guide to hosting a spirited Friendsgiving:

1. Create thoughtful place cards

The best part of Friendsgiving is socializing over your favorite foods. Make sure that all of your guests stay entertained with thoughtfully placed name cards and a seating chart. Have fun with your chart – put your single friends next to each other or make friends from different groups meet. You’re in control!

2. Make something for everyone

Vegan friends? Friends with allergies? Pregnant friends? Be the type A friend this year and ask everyone’s preferences to ensure there's something for them to eat and drink. Have your plant-based friend bring a vegan sweet potato casserole and your dairy-free friend provide a dairy-free pumpkin pie. You can also make cocktails at every ABV so that your sober friends can still say cheers with the rest of the group. Try A Martini at Every Potency here.

3. Focus on the visuals

You can never go wrong with a beautiful tablescape and good lighting. Set the ambience of your event with a table fueled by candle light, floral arrangements, and lots of food of course. No matter your budget, Friendsgiving is a great time to get creative with your decorations and use everything from your old Halloween pumpkins to freshly fallen leaves from outside.

4. Don’t let guests leave empty-handed

One of the best pieces of advice for any host is to never let guests leave empty handed. At the very least, purchase Tupperware before your Friendsgiving so that leftovers can be distributed to the masses. If you are especially in the mood for giving, give away your table centerpieces as a little piece of memorabilia. At AMASS we recommend giving every guest a travel-sized botanic hand sanitizer to remind everyone to stay safe this holiday season.

Lahgo x AMASS: Talking Self-Care, Founder to Founder

Lahgo x AMASS: Talking Self-Care, Founder to Founder

We spent some quality time with Lunya/Lahgo founder and CEO, Ashley Merrill, and founder/CEO of AMASS Botanics, Mark Thomas Lynn – both big fans of making every day a self-care Sunday.

What are the self-care rituals you practice to best care for yourself?

Ashley Merrill: I've worked out obsessively, ever since I was in high school. It’s part of my routine now and is essential to maintaining physical and mental health for me. I’m also religious about sleep — going to bed early and taking naps on the weekend. I find that if I’m tired, everything else I do is a little tainted. I also have quite a skincare routine, from serums and lotions to microcurrent facials.

Mark Lynn: Music is a big stress reliever for me. I have a small Bang and Olufsen speaker that I use to play a lot of chill music – Bassanova has been on frequent rotation lately.

How are you finding connection right now?

AM: The arrival of COVID and the subsequent work from home mandate has had a silver lining in that it has given me the opportunity to spend more time being physically present with my family. I’ve come to appreciate a smaller circle and getting deeper with the friends and family in my bubble. I am certainly struggling a little to connect and maintain a company culture with a remote workforce, but it's a work in progress, and one the whole world is working on together.

ML: This past year, I’ve missed going to bars and restaurants. Now that I’m vaccinated, it’s been nice to connect with friends over dinner and drinks again. We’ve been revisiting all of our go-to places, of course, but also trying some of the new spots that have opened during COVID – Cara in Los Feliz has become a quick favorite.

How do you make your bedroom a sanctuary? How do you make your bedroom your own?

AM: Textiles play a prominent role here — soft Lunya sleepwear (Lahgo for my husband, of course) and bedding always lay the foundation for a cozy night. I also try to set the mood with art, colors, and candles that reinforce the restful environment I'm after. I treat it like a spa away from the spa; using more functional sleep aids like a Lunya mask, magnesium supplements, and infrared lights.

ML: Lighting and scent both play an important role in creating a calming environment for me. Our Art of Staying In candle is one of my favorites to burn at home, since it has a warm, comforting scent that’s still really clean. I like to keep it on my nightstand and burn it before bed to create a moody ambiance. I also do my best to keep things pretty minimal and tidy, especially in the bedroom.

What are your go-to tips for more restful sleep, or more effective lounging?

AM: Stress and motherhood have often made sleep a challenge, to say the least. We've come up with some tricks, like our Do Not Disturb hanger that we use to signal the kids if they can come in or not. Generally, this being up means there's another parent already awake, so the kids can go find them instead of waking up the other. We also set wake up times for the kids — they can wake up before 7, but they're not allowed to wake us up before this time. The kids stopped napping when they went off to kindergarten, but my husband and I never gave up! Now it's a quiet time on weekends when the kids can entertain themselves, and we can get some daytime rest.

ML: I’m a notoriously bad sleeper, but my Lahgo sleep mask is a game changer – it’s so soft, and blocks out light really well. I also got an 8 Sleep system that cools the bed and I’ve found that it really helps me stay asleep.

What helps you feel confident during your off-hours?

AM: While work and parenting figure prominently into my life, I really derive confidence and joy from the more intimate parts of my day. I find that it connects more to feeling physically, emotionally, creatively fulfilled. Being in good shape allows me to dress in a way that makes me feel confident and comfortable, so working out and eating well certainly contributes to my overall sense of contentment. I also crave alone time to recharge and satisfy creative needs — things like cooking, reading, and making (or just engaging with) art help me feel like the best version of myself. It's like exercise for my brain, stretching it in ways my professional demands don't.

ML: Like I said, scent is big for me – wearing a nice cologne helps me feel more confident and like myself, even during my off-hours. Can’t go wrong with Maison Francis Kurkdjian.

Describe how you would spend an entire day in bed.

AM: Now we're talking. Catch me watching TV, reading, and probably being alone most of the time — maybe the occasional hug visit from the family. I'd also put together some of my favorite meals, like a Macho salad (inspired by Honor Bar, it's romaine, goat cheese, and all the toppings), or just splurge on Sugarfish. Oh, and you can't forget some Rori's ice cream!

ML: I rarely do this at home (though maybe I should…), but on vacation I love lounging in bed with a book, maybe even ordering in some room service.

It’s the end of the day and you’re chilling on the couch — what are you drinking? Reading? Watching?

AM: Sparkling water, a hot cup of Bengal Spice Tea, or a cocktail featuring my favorite gin from AMASS, depending on the mood. Usually reading some kind of historical fiction!

ML: Naturally, I’m drinking an AMASS cocktail. At home, that usually means a negroni or a gin and tonic, since they’re impossible to mess up and don’t require any fussy bar equipment.

AMASS, based in Los Angeles, makes clean botanics for modern life, elevating everyday social and self-care rituals through the power of plants.

Lahgo is a menswear brand engineering elevated lounge and sleepwear. Their pieces are intended to help men prioritize their self-care, achieve more effective downtime, and unlock their best selves with advanced, sustainable fabrics.

Introducing AMASS Afterdream

Introducing AMASS Afterdream

We’re excited to announce the launch of AMASS Afterdream, a cannabis-infused non-alcoholic spirit. Made with a blend of THC, CBD, and Delta-8, the result is a limb-loosening, mind-mellowing sip that mirrors the feeling that comes from drinking a strong cocktail.

Inspired by the California coast where cannabis culture first took root in the ‘60s, Afterdream blends sunny Sumac, Sorrel, and Lemon Peel for a bright, tart taste, balanced by herbaceous notes of Mint and Rosemary. AMASS Master Distiller Morgan McLachlan also carefully selected cannabis-derived terpenes like Limonene, Beta-myrcene, and Eucalyptol to complement the spirit’s sophisticated flavor profile.

Afterdream is meant to be sipped simply on the rocks with a splash of tonic water, or in an array of non-alcoholic cocktails.

Afterdream is now available for purchase in Southern California exclusively at Sweet Flower 

Food & Drink Pairings

Food & Drink Pairings

Coming together for a meal is an important ritual across households. It’s a time for us to slow down, review our day, and enjoy our favorite foods and drinks. Whether you’re dining out or cooking at home AMASS, has the perfect botanic spirits to complement all of your meals. Take your pick from some of our favorite combinations:

Oysters with a Martini.

You can never go wrong with a classic combo like oysters and a martini. The quick burn of brine and vinegar complement the floral notes of chamomile and the zest of lemon in our AMASS Botanic vodka martini. For larger oysters we recommend a more drinkable, lower abv martini.

Garlic Parmesan pasta with a Negroni.

Herbaceous gin meets the fruity, nutty flavor of parmesan. Dry gin and parmesan cheese are a perfect match, and a simple garlicky pasta is sure to delight your taste buds. We recommend finishing your meal with a sip of this refreshingly sweet sunshine negroni made with AMASS Dry Gin and topped with Sun Sign.

Lamb Curry with Gin and Tonic.

If you love a little spice, this is the pairing for you. Fragrant spices like coriander, cumin, paprika, and cayenne lead the way in this tasty dish that is partnered with the bubbly, citrus-forward welcome of AMASS Dry Gin and tonic water. If you prefer your curry on the spicy side, the fizzy flavor can even add an extra kick to your meal.

Espresso Martini and Chocolate Covered Pretzels.

No dinner is complete without dessert. An espresso martini is the perfect complement to sea salt and chocolate. Let the flavors of espresso and chocolate blend together in your mouth for the perfect sweet bite and an epic night cap. Try dark chocolate covered pretzels for an even more decadent flavor.

Mercury in Retrograde

Mercury in Retrograde

Three to four times a year we hear the dreaded phrase: Mercury is in retrograde. These words strike fear in some, but what’s actually occurring is not so scary at all. Simply explained, Mercury is in retrograde when it appears to move backwards. It's an astrological sensation when fast-moving Mercury, which typically spends 88 days in orbit around the sun compared to Earth’s 365, appears to move West to East instead of East to West.

Although Mercury moving backwards is only an optical illusion, the areas of life that Mercury dictates, including communication, travel, and rationality, can be thrown into chaos during this time. From unexpected texts from your ex, to missing your flight, when this astrological phenomenon occurs things tend to go haywire.

Luckily, Mercury is only in retrograde for three to four weeks, however the chaos can begin and end at different times. Mercury Retroshade is described as the two week time period before and after Mercury goes into retrograde. Before it begins, communication mishaps are more likely to happen, so it's not a bad idea to prepare by cleaning your electronics and rescheduling any big decision-making plans. The period after retrograde is viewed more positively however, as the fog clears, and clarity is regained. This is a good time to reflect on any lessons that were learned and revisit decisions that were put on hold.

Not all are easily affected by this time of transition. Those born during a period of retrograde may feel a sense of lucidity during this time of chaos. This may explain why those of us not born during retrograde may be on edge, while others seemingly thrive.

So what do we do about the astrological chaos that is thrust upon us three to four times a year? While there isn’t much we can do to avoid it, we can prepare ourselves for the disarray. Astrologists recommend that you relax the mind through journaling and meditation. Here at AMASS, we recommend unwinding with a cocktail and a soothing soak. Whatever will help you keep your sanity while Mercury is in retrograde, just relax and know that you’re not alone in the turmoil.

How to Style Your Bathroom

How to Style Your Bathroom

From morning cleansing to nighttime pampering, we spend more time in front of the mirror in our bathrooms than we may realize. This time is sacred and typically devoted to self care, so how do we maximize the potential of this space? Here’s a guide for how to style your bathroom:

1. Keep things clean.

Sometimes less is more. A crowded bathroom counter may result in an overworked mind. Invest in chic containers to hold and conceal all your essentials and try to keep only what you use everyday out on display.

2. Visualize your routine.

If you like to entertain or just love feeling pampered in your own bathroom, having a functional setup is a must. Visualize your daily routines and think about what you need at every step. Make sure to keep essentials like hand soap, towels, and lotion accessible. Bonus points if you include cotton swabs for quick touch ups, a hook for grooming tools, and a basket with extra bathroom tissue.

3. No nonscents.

Smell is one of the most important elements of your bathroom, but there can also be a visual appeal. Consider keeping a candle, incense, or room spray out on your counter to keep your bathroom smelling fresh. If you’re a candle fanatic, try repurposing your empty candle containers for a toothbrush holder or knick knack catcher.

4. Spruce it up.

Last but not least, make your bathroom yours by including your favorite pieces. Our favorite ways to make the bathroom feel more posh include adding a vase of fresh flowers, or a grab and go tray with your favorite jewelry, fragrances, or aftershave.

Bouquet Making 101

Bouquet Making 101

We’re no strangers to the world of flora at AMASS. For home decoration or as a gift, a beautiful bouquet of flowers is the best way to brighten anyone's day. Although store bought bouquets get the job done, crafting a unique bunch makes a gift or home decor moment extra special. Enter: our AMASS flower specialist and Social & Community Strategist, Caitlin Zenisek. Follow Caitlin’s tips for building a flower arrangement here:

1. How did you get into bouquet making and creating flower arrangements? Is there a source of inspiration you pull from?

I’ve always loved the way a beautiful bouquet of flowers can make such a big impact on someone’s day, particularly mine! We tend to send or receive flowers for celebrations, milestones, or on days we need some extra joy, but I think flowers should be an everyday thing. I genuinely am happier when my home is blooming with arrangements in every room. I also love that you don’t need to be an expert - there is no right or wrong way to put together a beautiful bouquet, you just need some creativity. I follow a few florists on instagram that I really admire. @raphverrion is the head florist at Soho Farmhouse and his playfulness and sense of whimsy is everything! Other accounts I love are @theunlikelyflorist, @hart_floral, and @lambertfloralstudio (although I could go on and on)!

2. Flowers are obviously the most important element of a bouquet. Where do you find yours and how do you decide which to pick?

I always start at the farmers market! Most of the time, I’ll stick to my usual color palette of greens and whites (I love how fresh they make my space feel), but if something really special or kind of funky catches my eye, I’ll just start grabbing stems until I feel like I like the direction I’m headed. I like to pay attention to balance in terms of texture, color, height, and weight to make a well rounded bouquet.

3. Walk us through your process–how do you prep, create, and then finish your bouquets?

Once you get your flowers home, the first step is to pick your vase. This will determine how you prep your stems. Before you start arranging, remove any leaves or foliage that fall below the waterline of your vase, and trim each stem with scissors on an angle. This will help your flowers drink more water, and prevent any bacterial growth to keep your bouquet fresher, longer.

Once your flowers and greenery are prepped, start adding your flowers to your vase! I rotate my vase as I work to make sure the arrangement looks beautiful from every angle. Start with your thickest or sturdiest flowers to create a bit of an anchor, then work your way towards the more dainty ones. I always finish by filling in any gaps with extra greenery. Once you’re happy with how your bouquet looks, pick a pretty focal point in your home and admire your work!

Replace the water in your vase every day or two–this will really help get the longest life out of your flowers. After about a week, I start to remove any dying flowers and rearrange as necessary.

4. Are there any tips or tricks you’d like to share that help facilitate the process?

Some of my favorite bouquets come out of trips to the farmers market where I come home with a totally random selection of flowers, greenery, and even edible elements like fresh herbs or branches with berries. Don’t be afraid to try something new! And of course, just enjoy yourself. I find flowers to be very therapeutic - I’m usually doing my arrangements on a Sunday afternoon with music on and coffee (or a more boozy beverage) in hand, when I’m really relaxed and enjoying the process! The more creative you get, the more fun you’ll have!

How to Craft the Perfect Summer Playlist

How to Craft the Perfect Summer Playlist

Sharing a drink is a powerful way to bring people together. But it’s often music that keeps us there, setting the mood and enhancing these shared moments with friends. With that in mind, here’s how to craft your perfect playlist for your upcoming summer soirees:

1. Identify the intent.

Is this an intimate dinner party, or a full blown block party? The distinction is important, and will dictate the kind of playlist you put together. For smaller gatherings, curating a collection of songs that don’t distract from your conversation while also setting the right tone is key (are you going for a chill hang or a fancy dinner, for instance?). A big party, meanwhile, requires danceable tracks that keep the energy up.

2. Know your audience.

As the party-appointed DJ, it’s not your job to appeal to everyone’s music sensibilities, but curating a playlist around your friends’ tastes will help ensure everyone is having a good time. Don’t be afraid to span genres within one playlist, so long as you're mindful of how the songs flow into the next. Country, hip hop, sad girl indie – it can all coexist when done right.

3. Make it longer than you think.

Making your playlist a little longer than you think it needs to be gives you the flexibility to skip over songs that miss the mark while ensuring you’re not repeating the same songs over and over in a loop. Parties rarely run shorter than you think they will, so building a bigger playlist means you can go into the wee hours of the night.

4. Find your flow.

Most parties ebb and flow in a similar fashion; there’s the quiet catching up at the beginning as you intercept bottles of wine and find your footing. Then, once the food and drinks get going and stories are passed back and forth, the energy picks up, requiring a collection of upbeat tracks to keep the party going. And then, as the night peters out, there’s the deeper moments, the “how are you really?” conversations that require a soundtrack that can fade into the background. Of course, it’s not an exact science, but following this framework can help keep the music matching the mood.

Looking for a ready-made playlist? Here’s our Dry Gin, distilled into a playlist that pairs perfectly with a dirty martini.

Botanic Hard Seltzer: The Full Story

Botanic Hard Seltzer: The Full Story

Social media has always been a highlight reel. For this past year though as we’ve all been stuck in our homes alone, all we’ve had are these brief glimpses into our loved ones’ lives via virtual channels. We’ve seen our friends post about moving cities, starting new jobs, and adopting pets. But what’s going on behind the scenes?

Now that we’re able to spend time together with our friends in person again, we can get “The Full Story” behind those late-night Instagram posts and vague tweets.

Our Botanic Hard Seltzer is an invitation: to come together, dig a little deeper, and get #TheFullStory behind those moments we may have missed. Join us, won’t you?

How to Participate

Share your full story by taking to social media with photos and videos of you and your friends catching up over AMASS Botanic Hard Seltzers.Tag us @amass.botanics with the hashtag #TheFullStory.

How to Soothe Your Summer Skin

How to Soothe Your Summer Skin

The stresses of modern life sometimes require a more elaborate nightly ritual; a way to demarcate day from night and truly unwind. And in the summer, as temperatures swell and we get our fair share of sun, our self-care routines often revolve around keeping our skin nice and supple. Here are our tried and true rituals for smooth summer skin:

1. Dry brush.

Slough off dry skin and get the blood moving with a quick scrub from a dry brush. This will prime skin to soak up nourishing botanical oils, and help ease some of the tension that’s accumulated throughout the day.

2. Soak.

Swirl a handful of our Forest Bath Salts into a tub with running warm water. Formulated with sweet almond and apricot kernel oils, these salts deeply nourish the skin. Meanwhile, Himalayan pink, Pacific Sea, and Epsom salts relieve tension, relax muscles, and act as a gentle exfoliator.

3. Apply lotion.

As you dry off, apply a generous amount of our Botanic Lotion from your shoulders to your toes. Coconut oil helps to lock in moisture, while sweet almond oil, rich in polyphenol antioxidants, conditions and soothes the appearance of dry skin. You’ll be left with silky smooth skin, and enveloped in the scent of cinnamon, basil, or lemon.

Looking to further elevate your bath experience? Turn to our guide to a soothing soak here.

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Offer valid on orders of AMASS Personal Care. Offer not valid on AMASS Spirits. Order value must meet or exceed $50.00. Orders must be shipped within the contiguous US. Offer not valid for shipping to Hawaii or Alaska. Cannot be combined with other offers.

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Thanks for shopping our Black Friday Early Access Sale.

Enjoy early access to AMASS Black Friday deals and SAVE 20% ON PERSONAL CARE & NON-ALCOHOLIC BEVERAGES and 15% ON BOTANIC SPIRITS when you enter the code BF21 at checkout.

The promotion is valid on orders made 11/22/2021 thru 11/29/2021 by 11:59PM. Promo code required at checkout. Promo does not apply to subscription orders or gift cards and cannot be combined with other promotions.

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