You are $50 away from free shipping!

Finding Ritual In The Age of Corona

Finding Ritual In The Age of Corona

We’re several weeks into quarantine, which means my supply of clean sweatpants is running low, tensions between family members are running high, and I’ve been drinking… a lot. I’m not the only one–in a New York Times article published last week, it was reported that Drizly, an alcohol-delivery service, has had its sales increase by 50 percent since news of COVID-19 began to spread.

I’ve seen similar trends within my immediate social circle–on a FaceTime call with a friend last week, we commiserated over our newfound lifestyle, with meal and drink time acting as an anchor for the otherwise mindless passing of days. I flipped the camera to display my ever-diminishing array of booze, an assortment of wine and liquor that had begun to overtake my rather large dining room table. An even more dismal sight was to be found in my recycling bin, which overfloweth with discarded bottles of pinot.

Pre-quarantine, I was maxxing out at 2–3 drinks per week–a glass of wine with dinner here, an after-work cocktail with a friend there. But about a week into work-from-home life, the ratio of days passed to drinks drank was inching closer to 1:1. It’s not that I was drinking as a way to dull the senses–although, yes, if there was ever a time to crave distraction, now was it. More than that though, I was reaching for a glass as a way to mark the hazy line between afternoon and night, work and play, weekday and weekend.

It’s something we do habitually–after hard days and in celebration of good ones, we drink to commemorate and signify a moment. It’s why happy hours exist, after all (which you can read more about here). If you want to and are able to, pouring a drink is not the worst way to maintain some semblance of normalcy during an unprecedented global pandemic. But there are other rituals to practice to stay sane (and safe) that don’t involve another trip to the liquor store…

1. Set the light

When you’re sitting in the same room day in and day out, mood lighting matters. Open up your blinds during the day and burn candles at night to keep the distinction between on and off crystal clear.

2. Put a pot on to boil

Whether you’re making pasta or a cup of tea, there is something about the gentle simmer and eventual bubbling of a pot of water that has the power to soothe. It’s a ritual I’ve found myself retreating to on days when it’s comfort I’m craving most.

3. Play some tunes

Instead of pouring a glass at the end of the day, put on a record or strum on a guitar. The effect is similar so long as you opt for smooth and easy music.

4. Read poetry aloud

When spoken, a poem can feel something like a prayer. Read to yourself, read to someone you love–read because the news is loud and the rest of the world feels a little too quiet right now.

5. Stretch, breathe

Get back in your body by touching your toes. It’s simple, but taking the time to slow down your breath and stretch your limbs can transport you to a calmer place.

6. Preserve your perishables

Make an afternoon out of pickling veggies and sauerkraut. It’s a meditative practice that’s good for salvaging any farmer’s market treasures you have hanging out in your crisper drawer.

7. Take sunset walks

With social distancing in mind, take walks down the side streets you don’t typically trek at the end of the workday.

8. Bubble a bath

Baths are the perfect way to escape–from your screens, from your roommate, from the messy corners of your home. Low light and soft sounds are key here.

9. Mindlessly play

Whether it’s watching Youtube videos or going deep into an Animal Crossing rabbit hole, give yourself permission to delight in the mindless pleasures you typically chide yourself for. In a time where so much of our headspace is being taken up by worry, granting yourself simple comforts is an essential practice.


Terms & Conditions

Offer valid on orders of AMASS Personal Care. Offer not valid on AMASS Spirits. Order value must meet or exceed $50.00. Orders must be shipped within the contiguous US. Offer not valid for shipping to Hawaii or Alaska. Cannot be combined with other offers.


Terms & Conditions

Thanks for shopping our Black Friday Early Access Sale.

Enjoy early access to AMASS Black Friday deals and SAVE 20% ON PERSONAL CARE & NON-ALCOHOLIC BEVERAGES and 15% ON BOTANIC SPIRITS when you enter the code BF21 at checkout.

The promotion is valid on orders made 11/22/2021 thru 11/29/2021 by 11:59PM. Promo code required at checkout. Promo does not apply to subscription orders or gift cards and cannot be combined with other promotions.


It looks like you are accessing our site from outside of the United States. Do you wish to continue to our rest of world site?